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Johnson’s Baby – Baby Talk

    Johnson's baby had changed their baby wipes formula. Our challenge was to use their social media channels to communicate the upgraded product to moms all around Brazil. With a short budget. Our solution? A cute overload. We searched for baby talking videos on ...

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NIVEA INVISIBLE BLACK & WHITE

  Deodorant isn't an inspirational product. It's something people buy primarily to avoid embarrassment. This product had a feature we could use to create an emotional bond with consumers. It gives protection without damaging the clothes. In other words, it also protects your ...

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DIRECTV – Nothing Else Matters

  Directv was one of the main sponsors of the World Cup in Latin America (except Brazil) and they wanted to offer more than just great broadcasting: they want to bring a high-quality experience in sound, image and interactivity to their audience. Our challenge ...

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Bradesco – CicloMove

    From 2009, São Paulo's city hall started to implement temporary bike lanes around the city to be enjoyed by the population during the weekends. Bradesco, one of the greatest banks in Brazil, is also one of the biggest sponsors of this ...

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Samsung Chromebook – Hashtags

  In which product category Samsung Chromebook fits in? Is it a tablet? Is it a notebook? How could we explain the product features to the target in a simple, direct and appealing way? Comparing it to notebooks and tablets and pointing out the cons of these other devices in a fun and ...

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Pluii – Cycle of the Senses

    Droga Raia is a familiar company that owns a chain of drugstores with hundreds of branches. In 2011, they decided to start a new enterprise: launch their first line of cosmetics. Pluii is a line of hair and body cosmetics conceived to ...

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Skol Sensation

  Every year, Skol brings Sensation to Brazil. It's one of the world's greatest electronic music events, which mixes the best DJs, amazing scenography, mind-blowing lighting effects and lots of beautiful people. In 2011, the party's theme was "Wicked Wonderland". Due to ...

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Ades – The Luckmakers

  Ades had a new offline campaign, which showed the struggles a newly famous Brazilian actor had to go through before he became a soap-opera star. The main idea was that the ones who work hard, create their luck. Our challenge was to ...

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