Orloff wanted to communicate to the public it’s quality and purity. For that, we created a witty quiz intended to make people think about all myths they bump into in the nightlife – including the one saying filtered vodkas are purer than distillate vodkas. Finishing the quiz, users were invited to create their own nightlife’s myth and get a chance to win a free VIP night out, at a popular club.
Concept, Copywriting, Scriptwriting and Online Media
Gringo for Pernod Ricard Brasil
Recognition: Shortlist at Wave Festival