Coca-Cola Zero wanted to inspire Brazilian teenagers with the idea that nothing is impossible. For that, we created an action story where 4 youngsters were discovered, recruited and trained by Coca-Cola Zero’s Secret Department to make the impossible, possible – live on internet.
Concept, Storytelling, Screenwriting, IA, Copy, Social Media Strategy, Social Media Content, Online Media.
Gringo for Coca-Cola Zero
Recognition: FWA Site of the Day; Shortlist at Wave Festival