Hipercard (credit card) wanted to increase its presence in the Social Media environment, in 2010. For that, they started a partnership with Calypso – a Brazilian band with thousands of fans all around the country. Our job was to create the web plataform for Hiperídolo – a nationwide singing contest.

On the website, fans can learn the theme, rehersal, record and make a little video clip. The two best ones, will make the big final at Ídolos – the Brazilian version of American Idol. And the big winner will record with Calypso, for real.

My role in this job was Copywriting and Online Media

FNazca Saatchi & Saatchi for Hipercard
Check it out

Skol beer gave away real talking cans during 2010’s World Cup. Since getting one was a matter of luck, we created a website where users could have the experience of making their own digital talking can and send it to friends through Facebook and Twitter. Over 4 million digital cans were made by the end of the tournament.

Concept, Copywriting, Online Media
F/Nazca Saatchi & Saatchi for Skol

The goal here was to promote the new Nike Mercurial in the social media. For that, we created an application where people could send a closed Nike box to a friend,as a gift. To unlock it, he had to choose another friend to get a box, creating a chain effect. Opening it, the receivers could find nothing, some exclusive video content with top players or a brand new pair of Nike Mercurial.

In this job I worked on the concept, copywriting and social media strategy.

Fnazca for Nike

Nike called up the football training centres from Rio de Janeiro and São Paulo to enroll on a competition and find out who were the most promising new talents in town. First, Nike gave workshops to introduce coaches and players to the Nike Football+ training tool where they could get valuable tips from world class pros. Then, each training centre got top notch shoes developed for different game conditions. The grand finale was a real competition mimicking all aspects of a professional tournament.

Copywriting, localization and online media
F/Nazca Saatchi and Saatchi for Nike

Coca-Cola Zero wanted to inspire Brazilian teenagers with the idea that nothing is impossible. For that, we created an action story where 4 youngsters were discovered, recruited and trained by Coca-Cola Zero’s Secret Department to make the impossible, possible – live on internet.

Concept, Storytelling, Screenwriting, IA, Copy, Social Media Strategy, Social Media Content, Online Media.
Gringo for Coca-Cola Zero

Recognition: FWA Site of the Day; Shortlist at Wave Festival

Orloff wanted to communicate to the public it’s quality and purity. For that, we created a witty quiz intended to make people think about all myths they bump into in the nightlife – including the one saying filtered vodkas are purer than distillate vodkas. Finishing the quiz, users were invited to create their own nightlife’s myth and get a chance to win a free VIP night out, at a popular club.

Concept, Copywriting, Scriptwriting and Online Media
Gringo for Pernod Ricard Brasil

Recognition: Shortlist at Wave Festival

Check it out

Coca-Cola Zero and Nokia together to speak to an audience hunger for music and technology? Bingo! A hotsite where the user could create a ringtone with their own voice, change highs and lows and yet could win a cellular phone customized, with music content of several famous bands.

Copywriting, Online Media
Gringo for Coca-Cola Zero

Recognition: FWA Site of the Day

It was the launching of Mango, the new Absolut’s flavor inspired by the Brazilian’s joy. To translate this idea to the web, we created a game where the goal was to make Absolut’s signature drink and play Samba by the same time. Completing the full game, the player was entitled to compete for a real Brazilian Carnaval costume and a trip to join the samba school Mangueira, in Rio de Janeiro.

Concept, Copywriting, Translation to English, Online Media
Gringo for Absolut Vodka

Recognition: FWA Site of the Day, Shortlist at One Show 2009, Bronze at Wave Festival
Check it out

There is no rock without independent parties. Absolut knows it. And so the target. Then, nothing better than give five wild parties opened to the public. Three of them promoted by the Absolut Visionaries Camila Yahn, Renato de Cara and Lucas Palomino; two others by web hipsters elected by the audience on the Absolut’s site. Mobilization, engagement and brand awareness. That’s what happens In An Absolut World.

Copywriting and international content’s localization
Gringo for Absolut Vodka

Itaú Bank wanted to get closer to its younger clients. For that, we created a website where those clients could learn – in a fun way – that great dreams can come true. All they needed was to simply hold the wallet a little and reduce a bit the superfluous spending they make every day.

Copywriting, Translation to English
Gringo for Itaú

Recognition: FWA Site of the Day, Merit at One Show 2009, Gold at Wave Festival
Check it out