Johnson’s Baby – Baby Talk




Johnson’s baby had changed their baby wipes formula. Our challenge was to use their social media channels to communicate the upgraded product to moms all around Brazil. With a short budget.

Our solution? A cute overload.

We searched for baby talking videos on YouTube and then created subtitles to let the babies do all the talk about the product. After all, they are the ones feeling the benefits of the new Baby Wipes on their skin.




The published video reached an impressive mark of 1,217,183 views and 17,555 shares. You can watch it (with Portuguese subtitles) here.

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