Deodorant isn’t an inspirational product. It’s something people buy primarily to avoid embarrassment. This product had a feature we could use to create an emotional bond with consumers. It gives protection without damaging the clothes.

In other words, it also protects your second skin.

With this in mind, we created a concept that relates to the emotional connection happening every time a garment evolves from a mere piece of fabric to a carrier of good memories.




We also had some cool ideas on how to spread Nivea Invisible Black & White’s message via retail partners. After all, you don’t want to get stains on the great memories you will create when wearing your brand new look, do you?


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