Bradesco – CicloMove

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From 2009, São Paulo’s city hall started to implement temporary bike lanes around the city to be enjoyed by the population during the weekends. Bradesco, one of the greatest banks in Brazil, is also one of the biggest sponsors of this initiative. The problem is not many people are aware of that.

CREATIVE INSIGHT

How could we increase brand’s awareness by making a bike ride at Bradesco’s lane more interactive, shareable and fun? With Ciclomove, a rich, connected and shareable experience for your weekend.

 

 

 

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