Pluii – Cycle of the Senses




Droga Raia is a familiar company that owns a chain of drugstores with hundreds of branches. In 2011, they decided to start a new enterprise: launch their first line of cosmetics.

Pluii is a line of hair and body cosmetics conceived to indulge the senses and lead the consumers into a synesthetic experience. To present the new products and communicate its attributes we created a poetic manifest, an event targeting trendsetters and an online lifestyle magazine focusing on how people relate to their senses.







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