Skol Sensation

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Every year, Skol brings Sensation to Brazil. It’s one of the world’s greatest electronic music events, which mixes the best DJs, amazing scenography, mind-blowing lighting effects and lots of beautiful people. In 2011, the party’s theme was “Wicked Wonderland”. Due to Brazil’s advertising regulations, we couldn’t exploit much Alice’s universe – it could appeal to kids. So, we decided to give our surrealist interpretation to Wonderland creating a bunch of funny characters inspired by the electronic music scene.

 

The website was conceived to present to the audience a range of audiovisual experiences while they dig for more information about the party.

 

We also created prints for the campaign that included an audio ad in Playboy magazine, the first one ever made in Brazil.

 

 

 

 

 

 

 

 

 

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