Ades – The Luckmakers

Adesluckmakers_capa

 

Ades had a new offline campaign, which showed the struggles a newly famous Brazilian actor had to go through before he became a soap-opera star. The main idea was that the ones who work hard, create their luck.

Our challenge was to translate the concept to the digital channels and create an innovative way to make it tangible to the audiences.

This is what we came up with:

 

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