Creative Cabaret
naughty copywriting and other amusements
Droga Raia is a familiar company that owns a chain of drugstores with hundreds of branches. In 2011, they decided to start a new enterprise: launch their first brand of cosmetics. And we were called to help on it. Pluii is a line of hair and body cosmetics conceived to indulge ...
Itaú Bank requested a serie of tutorial videos designed to help people to use their credit line wisely. Instead of tradicional tutorials, we decided to create 6 caracteres, each one going through a different financial trouble. Marco Luque, a Brazilian comedian, gives them advices and introduces the best credit product ...
The Brazilian Dream is a research conducted by Box 824 and sponsored by Itau Bank.The researcher's goal was to find out what young Brazilians expect for the future and what they think about the changes our society is going through. Our job was to present the research's findings in a simple, ...
Google Brazil needed a little video to help their sales representatives to explain how Display Ads work to clients who were not assisted by a media department. That’s what we came up with. My Role:Concept, Copywriting, Screenplay and Creative Direction
Every year, Skol brings Sensation to Brazil. It's one of the world's greatest electronic music events, which mixes the best DJs, amazing scenography, mind-blowing lighting effects and lots of beautiful people. In 2011, the party's theme was "Wicked Wonderland". Due to Brazil's advertising regulations, we couldn't exploit much Alice's universe ...
Skol beer gave away real talking cans during 2010’s World Cup. Since getting one was a matter of luck, we created a website where users could have the experience of making their own digital talking can and send it to friends through Facebook and Twitter. Over 4 million digital cans ...
Coca-Cola Zero wanted to inspire Brazilian teenagers with the idea that nothing is impossible. For that, we created a story where 4 youngsters were discovered, recruited and trained by Coca-Cola Zero's Secret Department to make the impossible, possible - live on internet. ...
Coca-Cola Zero and Nokia together to speak to an audience hunger for music and technology? Bingo! A hotsite where the user could create a ringtone with their own voice, change highs and lows and yet could win a cellular phone customized, with music content of several famous bands....
It was the launching of Mango, the new Absolut's flavor inspired by the Brazilian's joy. To translate this idea to the web, we created a game where the goal was to keep the pitch and go through each one of the 3 stages. Completing the full game, the player would ...
Itaú Bank wanted to get closer to its youngest clients. For that, we created a website where those clients could learn - in a fun way - that great dreams can come true. All they needed was to simply hold the wallet a little and reduce a bit the superfluous ...