Johnson’s Baby – Baby Talk

    Johnson's baby had changed their baby wipes formula. Our challenge was to use their social media channels to communicate the upgraded product to moms all around Brazil. With a short budget. Our solution? A cute overload. We searched for baby talking videos on ...

NIVEA INVISIBLE BLACK & WHITE

  Deodorant isn't an inspirational product. It's something people buy primarily to avoid embarrassment. This product had a feature we could use to create an emotional bond with consumers. It gives protection without damaging the clothes. In other words, it also protects your ...

DIRECTV – Nothing Else Matters

  Directv was one of the main sponsors of the World Cup in Latin America (except Brazil) and they wanted to offer more than just great broadcasting: they want to bring a high-quality experience in sound, image and interactivity to their audience. Our challenge ...

Coke Zero – Prove it Possible

    Coca-Cola Zero wanted to inspire Brazilian teenagers with the idea that nothing is impossible. For that, we created a story where four youngsters were discovered, recruited and trained by Coca-Cola Zero's Secret Department to make the impossible, possible - live on ...

Bradesco – CicloMove

    From 2009, São Paulo's city hall started to implement temporary bike lanes around the city to be enjoyed by the population during the weekends. Bradesco, one of the greatest banks in Brazil, is also one of the biggest sponsors of this ...

More Mango

It was the launching of Mango, the new Absolut's flavor inspired by the Brazilian's joy. To translate this idea to the web, we created a game where the goal was to keep the pitch and go through each one of the three stages. By completing the full game, the player ...

Samsung Chromebook – Hashtags

  In which product category Samsung Chromebook fits in? Is it a tablet? Is it a notebook? How could we explain the product features to the target in a simple, direct and appealing way? Comparing it to notebooks and tablets and pointing out the cons of these other devices in a fun and ...

Pluii – Cycle of the Senses

    Droga Raia is a familiar company that owns a chain of drugstores with hundreds of branches. In 2011, they decided to start a new enterprise: launch their first line of cosmetics. Pluii is a line of hair and body cosmetics conceived to ...

I Can Bank It

Itaú Bank wanted to get closer to its youngest clients. For that, we created a website where those clients could learn - in a fun way - that great dreams can come true. All they needed was to control their spendings a little and reduce a bit the superfluous spendings ...

Itaú – Wise use of credit

  Itaú Bank requested a serie of tutorial videos designed to help people to use their credit line wisely. Instead of boring traditional tutorials, we decided to create seven characters, each one going through a different financial trouble. Marco Luque, a Brazilian ...

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